Holographic and Anti-Counterfeiting Labels

Nowadays, many fake products flock to the market causing the official manufacturers to lose millions of euros in turnover every year.

Consumers begin to verify that the products purchased are original and genuine, choosing products with anti-counterfeiting treatments (Holograms). Many anti-counterfeiting techniques have been used but since laser technology has been used, the hologram represents the best anti-counterfeiting method in existence.

Famous companies such as Sony, Canon, Microsoft, Motorola, Adidas, Dolce & Gabbana, and many others use their own holographic badges against counterfeiting.

Our HOLOGRAMS made with primary and modern laser technologies are a safety tool as well as a commercial image. This technological efficiency allows us to offer our customers very competitive costs to make the product accessible also to secondary companies to those mentioned above.


Holography was discovered in 1948 by physicist Dennis Gabor (Hungary) who was awarded the Nobel Prize in 1971 for this merit. Denysiuk (URRS) was the first to create holograms in white light. accurate possible description of a three-dimensional object.

The first real concept of commercial holography was born from the need to create an identification mark as easy to recognize even by non-experts, as difficult and sophisticated as to make duplication almost impossible with ordinary media (e.g. photocopying, scanning, printing and similar). holograms

Today the variety of economically competitive holograms and holographic products, combined with the current high production capacities, the improvements in the optical performance of the materials and the rapid rise of the packaging, labeling, anti-counterfeiting and promotion activities have led to a dizzying growth of the Holography market - 5 times compared to the early 1990s.


The hologram - or more generically DOVID - is a real optical device capable of varying the image with varying lighting; it is not reproducible with either a color copier or a high definition scanner. With appropriate lighting it generates three-dimensional images according to how it is observed. It is also possible to increase the complexity of a hologram by inserting additional images. The insertion of a DOVID (hologram) on value cards can be designed both as a transparent laminate and as a hot-applied metallized laminate. In particular, a transparent holographic film is provided for the protection of personal data in the production of identity documents, passports and identification cards. Holography is the process that allows you to record, store and display three-dimensional images. Such images are called holograms. The three-dimensional representation of an object, containing information on shape, size, brightness and contrast.

3d hologram

During the recording phase, the three-dimensional wavefront information from the object is encoded in the holographic recording, then, once the hologram is correctly illuminated, the information is decoded and our eyes can enjoy the show. Unlike other types of 3D images, the hologram is equipped with "parallax", a property that allows the viewer's eye to observe the subject from different points of view, also discovering details based on the point of observation. Holographic technologies are used, even in civil and military aircraft: through them, pilots are given critical information, without taking their eyes off the pilot windows. This system is called "heads-up display" and is also available in prototypes of the most sophisticated cars and in non-destructive testing of materials for scientific purposes. The result is also the very high density data recording support; one day, when photons will run into your computer, as electrons do today, the holograms will be used to save data within the PC.


Since 1992 the company has had a full range of holographic processors.

The laboratories are equipped with two dot-matrix printing sets and 3 printing sets for 2D / 3D which, combined with many years of experience, translates into high quality products and efficient customer service. We also have laser numerical impressions that are very useful if you want sequentially numbered alpha-numeric serials.


The DOT MATRIX system consists of an Opto Electronic equipment (using a Helio-Cadmium Laser), which connected to a PC allows you to "trace" point by point, a Computer Grafics image, directly on the Photoresist plate, and which once developed, and increased galvani specifically (with Nikel), it will be used to create the embossing (hot embossing) of holograms.

The dot-matrix technique consists in the realization of a matrix of diffractive gratings, of the size of the order of tens of microns, recorded in succession with focused laser beams. The automated control of the lattice orientations allows to obtain various kinetic effects such as expansions and contractions, rotations, shades.

The definition can be up to 2400dpi.

2D and 3D

The 2D - 3D holograms have the peculiarity of the three-dimensional effect, which is not an optical illusion, but the storage of depth information.

In this type of hologram this effect is obtained with the differentiated spatial positioning of two-dimensional objects, reproduced at different depths. The 2D - 3D technology also offers the possibility of originating multi-channel effects and kinematics, and to record a sequence of images that is reproduced by rotating the hologram along the vertical axis. The difficulty in reproducing this type of hologram consists not only in generating a design identical to the original, but also in reproducing the same combination of colors, depth and kinetic effects. In the 3D type hologram, the three-dimensionality is given by the insertion of a physical model in three dimensions, which comes out of the holographic plane. The holographic image is a complete information of the wave front emitted by an illuminated object. The visual perception of an object captured in the hologram is therefore the same as that of observing it in reality, with the possibility of rotating it to change the projection of the shadows or the perspective view. The reproduction of a 3D hologram requires the creation of a model identical to the original, the same lighting geometry and the same color combination.



Each holographic label is, in itself, an element of security. In fact, without the original holographic printing matrix (master), it is practically impossible to reproduce an identical copy of an original hologram, if not with very high costs that make counterfeiting inconvenient. However, for the most sophisticated security needs, labels in special holographic material are provided. HIGH SECURITY holograms (cryptograms and holograms with secret code) that contain hidden information invisible to the naked eye, but detectable with special tools. The holographic labels can also be made with ANTI-VIOLET material and "WIPE OUT" technique, once applied to the product, they self-destroy in case of an attempt to remove! Graphics can be developed in 2D, 2D-3D and DOT-MATRIX. It is possible to insert a double image (visible by rotating the label on different sides) or a "fingerprint" background (rotary that produces a unique base like the fingerprints themselves). The Micro text (detail not visible to the naked eye), and the Secret Code (detail visible only with special equipment) are among the most popular security features. The use of FLUORED details invisible to the naked eye but highly visible under UV light projection, both portable and counter (as for banknote detection), is innovative.

‍ Counterfeiting

Counterfeit goods: Art. 2 sub 1 letter a) Reg. No. 1383/2003 the goods, including their packaging, on which a trademark or trade mark identical to that validly registered for the same types of goods has been affixed without authorization goods, or which cannot be distinguished in its essential aspects from this trademark or trade mark and which therefore violates the rights of the owner of the trademark in question pursuant to Community legislation, as provided for by Reg. (EC) n.40 / 94 of the Council, of 20 December 1993, on the Community trademark or pursuant to the legislation of the Member State in which the application is submitted, or any distinctive sign (logo, label, brochure, etc.) that is in the same situation described above, or packaging bearing brands of counterfeit goods;

Pirated goods:

Art.2 sub 1 letter b) Reg. 1383/2003 the goods which constitute or contain copies manufactured without the consent of the copyright owner, ... or of the owner of the rights relating to the design or model, whether registered or not , pursuant to national law, or a person authorized by him in the country of production, when the production of such copies constitutes a violation of the law pursuant to Council Reg. (EC) no. … Or under the legislation of the Member State in which the application for the intervention of the customs authorities is submitted.

For more information, visit the website of the European community.

by Geniame Srls Via Angelo Bertolini 70125 Bari, PI07881240720  REA-BA588474